Buying Behavior and Gender Differences

Mrs. Prerna Nair ., Dr (Mrs.) Jaya Rathor .


Consumer Behavior is a research area which had attracted the attention of many research scholars. The building complexity in the buying and consumption pattern has made it even more interesting. Studying the buying and consumption pattern of male and female buyers has been the main purpose of conducting this particular study. The study further investigates the factors and the facilities sought by both the sexes before going out for a purchase. The use of a structured questionnaire has been done to generate responses from the respondents who belonged to different parts of the country. The use of the statistical tools used such as density analysis and chi-square test has been used to test the variations between both the genders and their shopping habits.


Buying Behavior, Sex-Role identity, Gender identity.

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