Social Media Empowering Young Entrepreneurs – A Case of Discount District Duo

Khushbu Pandya .

Abstract


The paper is a case study of young entrepreneurs from the Gujarat State and showcases the innovative use of Social Media. The methodology used is an interview with the owner of the organization, i.e. Discount District. Also the secondary resources are been explored to support the study and the relationship between entrepreneurship and technology. This case can also be treated as teaching material in an entrepreneurship classes and so a teaching note is also supported at the end of the case. Social Media is an emerging area of marketing and entrepreneurs and other businesses have slowly started relying on it for their marketing needs. This study presents a perfect example for the said situation.

Keywords


Social Media, Technology, Entrepreneurship, Social Media Marketing, Communication

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References


Director of National Intelligence report, DNI, (2010) Overview of Leading Indian Social Media, published in Economic Times, Retrieved from economictimes.indiatimes.com

George Howard (2007), The Role of Technology in Entrepreneurship; Available at www. artistshousemusic.org

G. Michael Maddock and Raphael Louis Vitón (2009), “Dive into Social Media Now” Business Week, May. Retrieved from http://www.businessweek.com

Nielsen-Community Engine (2010), Social Media Business Benchmarking Study, Retrieved from http://www.smartcompany.com.au/internet/20100422-businesses-switch-marketing-budget-from-traditional-media-to-social-networking-report.html

Robert H. Smith (2009), School of Business The Center for Excellence in Service at the University of Maryland, Changing Consumer Priorities in Tough Times. Consumer Technology Pulse: Research Results; Retrieved from www.rhsmith.umd.edu

TargetSEO , IAMAI – Internet Users Survey 2009 2010, April 7, 2010 Retrieved from http://www.topseo.org/2010/04/07/iamai-internet-users-survey-2009-2010/


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