A Study on Customer Relationship Management in Cooperative Silk Societies with Special Reference to Kanchipuram (Silk City) in Tamilnadu

Mr. M. Murugan ., Dr. S.A. Senthil Kumar .


A study was conducted among 50 respondants to find out their opinion about cooperative silk societies in Kanchipuram (silk city) with special emphasis on Customer Relationship Management. It was ascertained that there is a relationship between purchasing silk sarees and quality check-up and that customers are loyal to the brands they purchase.


CRM; Co-operative silk society; Service quality; Service gap.

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