Impact of Social Networking Websites on Generation Y: Emperical Findings from Selengor, Malaysia

Charles Nana Kwengwa ., Arsalan Mujahid Ghouri ., Dr. Nek Kamal Yeop Yunus ., Habu Bah-Yaye Adamu .


This present study conducts in province Selangor of Malaysia to find the impacts of social networking websites on the Generation Y. The sample of the study was the students of Multimedia Univerity and Limkokwing University. The findings show that the 1) perceiced usefulness of social networking sites 2) use of social networking sites 3) social networking skills 4) social network groups and 5) message of social networking sites formulate affirmative impace on image of Generation Y.


Social networking websites; Generation Y; Malaysia; Internet; Empirical study.

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