Impact of Social Networking Websites on Generation Y: Emperical Findings from Selengor, Malaysia

Charles Nana Kwengwa ., Arsalan Mujahid Ghouri ., Dr. Nek Kamal Yeop Yunus ., Habu Bah-Yaye Adamu .

Abstract


This present study conducts in province Selangor of Malaysia to find the impacts of social networking websites on the Generation Y. The sample of the study was the students of Multimedia Univerity and Limkokwing University. The findings show that the 1) perceiced usefulness of social networking sites 2) use of social networking sites 3) social networking skills 4) social network groups and 5) message of social networking sites formulate affirmative impace on image of Generation Y.

Keywords


Social networking websites; Generation Y; Malaysia; Internet; Empirical study.

Full Text:

PDF

References


Bono, J. E., & Judge, T. A. (2004). Personality and Transformational and Transactional Leadership: A Meta-Analysis. In N. Ashkanasy (Chair), Multi-level perspectives on emotions in organizations. Symposium conducted at the 18th Annual Conference of the Society for Industrial and Organizational Psychology, Orlando, FL.

Boyd, D. and Ellison, N. (2008). Social network Sites: Definition, History and Scholarship, Journal of Computer-Mediated Communication, 13, pp. 210-30.

Constantin, C. (2010). Tapping Into Generation Y: Nine Ways Community Financial Institutions Can Use Technology to Capture Young Customers, A First Data White Paper, pp. 1-10

http://www.firstdata.com/downloads/thought-leadership/geny_wp.pdf

Czincz, J. & Hechanova, R. (2009). Internet Addiction: Debating the Diagnosis. Journal of Technology in Human Services, 27(4), pp. 257-272

Davis, F. D. (1989) Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology, MIS Quarterly, 13 (3), pp. 318, 323.

Doster, L. (2008), Millennial Teens Design their Social Identity via Online Social Networks, Academy of Marketing Conference Proceedings, Aberdeen,

Ewers, E. (2010). Essential Facebook Marketing Tips. The Internet Marketing VA

Retrieved at June 25, 2011 http://internet-marketing-va.com/wp-content/uploads/2010/07/Essential-Facebook-Fan-Page-Marketing.pdf

Frías, E. R. & Arquero, J. L. (2009). The Use of Social Networking Sites on Higher Education: A Social Constructivist Approach, ICERI2009 Proceedings, pp. 6297-6310.

Gordon, C. F., Juang, L. P. & Syed, M. (2007). Internet Use and Well-being Among College Students: Beyond Frequency of Use, Journal of College Student Development, 48 (6). pp. 674-688

Govani, T., & Pashley, H. (2005). Student Awareness of the Privacy Implications while Using Facebook. Unpublished manuscript

retrieved March 4, 2011 from http://lorrie.cranor.org/courses/fa05/tubzhlp.pdf

Greenhow, C. (2011). Online Social Networks and Learning, On the Horizon, 19 (1), pp.4 – 12.

Luckin. R., Logan. K., Clark. W., Graber, R., Oliver, M.& Mee, A. (2008). Learners' Use of Web 2.0 technologies in and out of School, Becta

McFarlane, A., Sparrowhawk, A. & Heald, Y. (2002). Report on the educational use of games. Teachers Evaluating Educational Multimedia. Cambridge.

Morris, M. R., Teevan, J. & Panovich, K. (2010). What do People ask their Social Networks and Why? A Survey Study of Status Message Q&A Behavior. Proceeding of the 28th International Conference on Human Factors in Computing Systems, Atlanta, GA.

Noble, S.M., Haytko, D.L. & Phillips, J. (2009). What drives college-age Generation Y consumers? Journal of Business Research, 62, pp. 617-28.

NurrieStearns, R. (1998). From the Publisher, Personal Transformation. 7 (3). pp. 4.

Ong, C. S., Lai, J. Y. & Wang, Y. S. (2004). Factors Affecting Engineers’ Acceptance of Asynchronous E-Learning Systems in High-Tech Companies. Information & Management, 41(6), pp. 795–804.

Onnela, J., Arbesman, S., González, M. C., Barabási, A. & Christakis, N. A. (2011). Geographic Constraints on Social Network Groups, PLoS One. 6(4), pp. 1-10.

Ramayah, T. & Lo, M. (2007) Impact of Shared Beliefs on “Perceived Usefulness” and “Ease Of Use” in the Implementation of an Enterprise Resource Planning System, Management Research News, 30 (6), pp.420 – 431

Seddon, P. (1997) A Respecification of the DeLone and McLean Model of IS Success,

Information Systems Research, 8(3), pp. 240-253.

Venkatesh, V. & Davis, F. D. (2000). A Theoretical Extension Of The Technology Acceptance Model: Four Longitudinal Field Studies, Management Science, 46 (2), pp. 184-204.

Wang, Y., Tang, T. & Tang, J. (2001) An Instrument for Measuring Customer Satisfaction towards Web Sites that Market Digital Products and Services, Journal of Electronic Commerce Research, 2(3). Pp. 89-102.


Refbacks

  • There are currently no refbacks.




Editorial Office:

Educational Research Multimedia & Publications,
S.N. 21, Plot No 24, Mirza Ghalib Road Malegaon Nasik,
Maharashtra India - 423203.
+919764558895 (whatsapp),
editor@scholarshub.net, www.scholarshub.net

Copyrights © 2010-2020 - ERM Publications, India     

This work is licensed under https://creativecommons.org/licenses/by-sa/4.0/