Opportunities & Challenges for Export of Ayurvedic Products to African Countries

Dr.Rajendra Kumar Jain .

Abstract


Ayurveda is the most ancient system of healthcare. India’s share in the export of herbals is just 0.2% of the total global herbal market. So there is obviously vast scope for Indian manufacturers for entering the growing world wide opportunity of business in Herbal Pharmaceutical field.The world wide market of Herbal Medicines is US $ 60 billion (WHO 2002).  The world health organization predicts the overall automotive medicine market to reach US $ 5 trillion by 2050.  According to WHO, up to 80% of the world’s population still depend heavily on TCM for treatment. Traditional Medicines (TM) have been used by African Countries since ancient times. India’s exports are much less than what they import from other countries. Africa presents 6% of ASU&H exports. Major importing countries are Kenya and Nigeria. The major objective  of this study is to critically appraise  the potential for herbal ayurvedic products and identify the problems and prospects of these in select African Countries.


Keywords


Ayurvedic products, Traditional Medicine, Exports

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References


Trivedi Rohit H.(June 2005) ‘Ayurveda ……… Popular around the world’ Facts for you – Page 7, 8.

(WHO),(2002-2005) WHO Traditional Medicine Strategy 2002-2005 [online].

http://www.who.int/medicines/library/trm/trm_strat_eng.pdf. Accessed on 10th. Nov.2010

Gautam V.S. (2003 )”Road Beyond Boundries”, Quest Publications Mumbai page 26-27

DANIEL .M. (2004 ) The impediments preventing India from becoming a herbal giant CURRENT SCIENCE, VOL. 87, NO. 3, 10 AUGUST 2004

Assocham Report (2008) “Future of Herbal Exports” conducted by the Associated Chambers of Commerce and Industry of India


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