Balance Scorecard and Objective Matrix Integration for Performance Targeting Method of Infocom Business

Dwi Sulisworo ., Deni Darmawati .


The purpose of this paper is to establish an integrated model of Balance Scorecard and Objective Matrix implemented at infocom (information and communication) business in Indonesia. The flexibility and easiness to maintain the performance is very important for the top manager in rapid changing business environment. The performance management based on customer focus is important to satisfy the customer. The satisfied customer will increase the loyalty which contribute to the organization revenue. The establishment of a conceptual model in this research is based on the literature review, holistic thinking, and the researcher experience. To ensure the model validity, the case study is used at the relevant organization, i.e. infocom business in Indonesia. This research used secondary data that has been collected periodically by the organization. The analysis presented through case study on this paper shows that the integration model of the BSC and the Objective matrix have a flexible and clear performance score indicator to guide all level of organization. Every performance target can be monitored and controlled using the objective matrix with balance scorecard perspective. The integrated model for performance measurement in this research is a useful guidance especially for infocom service organization to having integral and comprehensive view of their business performance. 


Balance Scorecard, Objective Matrix, business performance, performance measurement

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