Generation Z preference on reusable food container on subscription basis

Raghav Agarwal, Yamini Gera, Ankit Amar, Mary Rani Thomas


Purpose: Environmental degradation is a significant concern. The awareness and understanding of climate change and one’s willingness to change their consumption behavior is a crucial factor that needs to be considered in ensuring a smooth transition to a world which is eco-friendly. With food and beverage industry being most prominent contributors of non-reusable plastic, therefore, this paper aims at understanding the profile of Generation Z preference on the context of using reusable food containers. The paper is based on the acceptance of a self-formulated model of subscription-based service of reusable containers.

Methodology: Extensive literature has been reviewed. A sample of 200 respondents belonging to Generation Z has been selected and data have been collected using a 20 questioned questionnaire. The reliability of the data collected was estimated using KMO and Bartlett’s test. The data were analyzed using SPSS version 21 by conducting factor analysis.

Findings: The result and findings showed several factors which were identified as six main headings that would encourage Generation Z to be a part of the initiative.

Implications: It was concluded that Generation Z is comfortable and adaptable with the changes in lifestyle for environmental conversation.

Originality: The research is based on a self-formulated model. All the references are duly cited and all the information is collected by the researchers on their own.


Generation Z, online food delivery, plastic containers, reusable containers, subscription model, sustainability

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