Generation Z preference on reusable food container on subscription basis

Raghav Agarwal, Yamini Gera, Ankit Amar, Mary Rani Thomas

Abstract


Purpose: Environmental degradation is a significant concern. The awareness and understanding of climate change and one’s willingness to change their consumption behavior is a crucial factor that needs to be considered in ensuring a smooth transition to a world which is eco-friendly. With food and beverage industry being most prominent contributors of non-reusable plastic, therefore, this paper aims at understanding the profile of Generation Z preference on the context of using reusable food containers. The paper is based on the acceptance of a self-formulated model of subscription-based service of reusable containers.

Methodology: Extensive literature has been reviewed. A sample of 200 respondents belonging to Generation Z has been selected and data have been collected using a 20 questioned questionnaire. The reliability of the data collected was estimated using KMO and Bartlett’s test. The data were analyzed using SPSS version 21 by conducting factor analysis.

Findings: The result and findings showed several factors which were identified as six main headings that would encourage Generation Z to be a part of the initiative.

Implications: It was concluded that Generation Z is comfortable and adaptable with the changes in lifestyle for environmental conversation.

Originality: The research is based on a self-formulated model. All the references are duly cited and all the information is collected by the researchers on their own.


Keywords


Generation Z, online food delivery, plastic containers, reusable containers, subscription model, sustainability

Full Text:

PDF

References


Bhushan, R. (2019), Industry Seeks Clarity on Single-use Plastic Ban; Officials Say Each State Following its Own Policies is Fragmenting Industry, The Economic Times. Available from: https://www.economictimes. indiatimes.com/news/company/corporate-trends/ industry-seeks-clarity-on-single-use-plastic-ban/ articleshow/71606595.cms?from=mdr.

Bhushan, R., Bailay, R. (2019), Plastic Ban May Leave Bitter Taste for Food Delivery, The Economic Times. Available from: https://www.economictimes. indiatimes.com/news/politics-and-nation/plasticban-may-leave-bitter-taste-for-food-delivery/ articleshow/71344568.cms?from=mdr.

Chen, W. (2019), Food Delivery Apps Skewered for Creating Plastic Waste. Available from: https://www. chinadialogue.net/article/show/single/en/10846-Fooddelivery-apps-skewered-for-creating-plastic-waste.

Cheng, N., Chow, C., Zhan, Y. (2014), Learning about the Types of Plastic Wastes: Effectiveness of Inquiry Learning Strategies. Milton Park: Taylor and Francis. Available from: https://www.tandfonline.com/doi/full/ 10.1080/03004279.2014.976239.

Diabat, A., Govindan, K., Panicker, V. (2012), Supply chain risk management and its mitigation in a food industry. International Journal of Production Research, 50(11), 3039-3050.

Fagundes, C. (2019), Rethinking Food Packaging can Dent the Plastic Pollution Crisis. availalble from: https://www.greenbiz.com/article/rethinking-foodpackaging-can-dent-plastic-pollution-crisis.

Gupta, M. (2018), A Study on Impact of Online Food delivery app on Restaurant Business Special Reference to Zomato and Swiggy. Available from: http://wwwijrar.com; https://www.ijrar.com/upload_issue/ijrar_ issue_20542895.pdf.

Hamprecht, J., Corsten, D., Noll, M., Meier, E. (2005), Controlling the sustainability of food supply chains. Supply Chain Management: An International Journal, 10, 7-10.

Helo, P., Ala-Harja, H. (2018), Cloud manufacturing system for sheet metal. International Journal of Logistics: Research and Applications, 21(4), 524-537.

Jinling, Y., Song, W., Wang, X., Li, Y., Sun, J., Gong, W., Sun, C. (2019), Migration of phthalates from plastic packages to convenience foods and its cumulative health risk assessments. Food Additives and Contaminants: Part B, 12(3), 151-158.

Maheshwari, R., Bhushan, R. (2016), Karnataka Ban on Plastic Use Stumps Quick Service Restaurants Like Cafe Coffee Day, McDonald’s, KFC, The Economic Times. Available from: https://www.economictimes. indiatimes.com/industry/cons-products/food/ karnataka-ban-on-plastic-use-stumps-quick-servicerestaurants-like-cafe-coffee-day-mcdonalds-kfc/ articleshow/51721000.cms?from=mdr.

Mundy, S. (2018), Competition Heats up in India’s Online Food Delivery Market. Available from: https:// www.ft.com/content/365617e6-f239-11e8-ae55-df4 bf40f9d0d.

Muthe, P. (2011), Changing behavioral trends of the indian consumer. Indian Journal of Commerce and Management Studies, 2, 84-89.

Namkung, Y., Jang, S. (2008), Are highly satisfied restaurant customers really different? A quality perception perspective. International Journal of Contemporary Hospitality Management, 20, 142-155.

Ojha, A., Sharma, A., Sihag, M., Ojha, S. (2015), Food packaging materials and sustainability a review. Agricultural Reviews, 36(3), 241.

Piqueras-Fiszman, B., Spence, C. (2012), The influence of the feel of product packaging on the perception of the oral-somatosensory texture of food. Food Quality and Preference, 26(1), 67-73.

Seetharaman, G. (2019), How Plastic Ban will Affect Businesses and Consumers, The Economic Times. Available from: https://www.economictimes. indiatimes.com/industry/indl-goods/svs/paper- /-wood-/-glass/-plastic/-marbles/how-plasticban-will-affect-businesses-and-consumers/ articleshow/71236532.cms?from=mdr.

Shindelar, R. (2015), The Ecological Sustainability of Local Food Systems Environment and Society Portal. Available from: http://www. environmentandsociety.org/perspectives/2015/1/ article/ecological-sustainability-local-food-systems.

Stier, R. (2019), Food Defense has become a Critical Aspect of Food Safety Audits. Availalble from: https:// www.foodengineeringmag.com/articles/98252-fooddefense-has-become-a-critical-aspect-of-food-safetyaudits.

Suhartanto, D., Ali, M.H., Tan, K., Sjahroeddin, F., Kusdibyo, L. (2018), Loyalty toward online food delivery service: The role of e-service quality and food quality. Journal of Foodservice Business Research, 22(1), 81-97.

Thackston, E.K. (2013), The Effect of Packaging Material Properties on Consumer Food Quality Perception in Quick-service Restaurants. ProQuest Dissertations and Theses Global. Available from: https://www.search.proquest.com/ docview/1412674920?accountid=38885.

University of Exeter. (2018), Exposure to Chemical Found in Plastics “Hard to Avoid” in Everyday Life. Science Daily. Available from: http://www.sciencedaily.com/ releases/2018/02/180205102728.htm. [Last accessed on 2020 Mar 02].

Vallely, L. (2019), Good Club Takes Plastic Fight Online: Grocery Retailers are Struggling to Cut Plastic Packaging Out of Online Orders, but Brixton-based Online Grocer Good Club Believes It’s Found a Solution to the Problem. Grocer, 32. Available from: https://www.search.proquest.com/ docview/2307937330?accountid=38885.

Vinaik, A., Goel, R., Sahai, S., Garg, V. (2019), The Study of Interest of Consumers in Mobile Food Ordering Apps. Available from: https://www.ijrte.org/wp-content/ uploads/papers/v8i1/A9219058119.pdf.

Vishnoi, A. (2019), Government May List 8 Single-use Plastic Items, The Economic Times. Available from: https://www.economictimes.indiatimes.com/news/ politics-and-nation/government-may-list-8-single-useplastic-items/articleshow/72324377.cms?from=mdr.

Wang, T. (2019), Industrial Plastic Waste Worldwide by Industry 2015, Statista. Available from: https://www.statista.com/statistics/960038/ plastic-waste-by-industrial-sector-worldwide. Zhong, R.,

Zhang, C. (2019), Food Delivery Apps are Drowning China in Plastic. Available from: https:// www.nytimes.com/2019/05/28/technology/chinafood-delivery-trash.html.


Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Editorial Office:

Educational Research Multimedia & Publications,
S.N. 21, Plot No 24, Mirza Ghalib Road Malegaon Nasik,
Maharashtra India - 423203.
+919764558895 (whatsapp),
editor@scholarshub.net, www.scholarshub.net

Copyrights © 2010-2020 - ERM Publications, India     

This work is licensed under https://creativecommons.org/licenses/by-sa/4.0/